It’s a big year for TAG Heuer – the storied Swiss watchmaker has turned 160 – so it’s no surprise that it has put the Carrera centre stage. While its portfolio includes a number of spot-it-across-the-room pieces, the Monaco in particular, the Carrera stands apart. In a sense, its heritage tells the story of the company’s modern era.
Think TAG Heuer and you immediately think motor sport. The origins of that association are to be found in the early 1960s, when the dial name was simply Heuer. The company had been forged in the world of timers and stopwatches, devices which had since been migrating onto wrists. So when Jack Heuer, the founder’s great grandson, took the reins in 1962, he decided to create a chronograph specifically for racing drivers. Drawing on the Bauhaus-like sensibilities he had acquired as an engineer, he determined its design should be clean, efficient and