You must notice at least ten different commercial vehicles on the road, each with different wraps, every month. How many do you remember? The ones that contain easy to read messages or the ones with messages that are difficult to understand? Of course, the easy to read signages right? That’s one of the fundamentals of commercial branding vehicles – using clear branding messages that are easy to discern.
Unfortunately, the commercial vehicle wraps of today have abandoned these fundamentals. That’s why most wraps are not worthy of remembering and from an advertising standpoint – total failures. Vehicle branding is such an efficient marketing tactic that businesses should view these inconsistencies as wasted opportunities.
Why are So Many Businesses Failing?
Despite the fact that more businesses deploy this marketing tool than ever in history, the quality of commercial vehicle signages has gone down steadily in the past ten years. These failures can be primarily attributed to these factors –
Business owners investing in commercial vehicle signages are not educated about the medium of vehicle branding.
The industrial decline is the second key factor. In the past, artists who designed commercial vehicles or even billboards had to go through years of studying, apprenticeships, and challenging jobs.
The “craft” of creating commercial wraps is easier than ever. All you need is enough resources to buy a top-quality digital printer.
The quality of installing wraps has gone down as well. The lack of experience in the industry is apparent.
Whether you’re a local business owner trying to expand your presence in the market or a designer learning the art of branding – there are eleven rules of vehicle branding that everyone must follow to optimize their efforts, make the most impact, and earn returns on their investments. Here’s how you create attention-demanding commercial vehicle signage
- Scaling the Photos :
Measure the vehicle from all sides – the sides, bumpers, hoods, rears, etc. Then, scale the artwork that’s set to be printed on your design software. Notice the body curves, rivets, breaks, door handles, etc. on the vehicle. Whenever you’re dealing with protruding parts on commercial vehicles, it’s better to first shoot the vehicle and test how the branding looks on the computer.
- Avoid Using Digital Templates :
Avoid using existing branding templates. That’s because each template is suited to the dimensional outlines of a specific type of vehicle. Creating, editing, and printing a wrap only to find out the client has custom sides is not a feeling that either car wrap installers or clients want to experience.
- Focus Primarily on the Brand :
Fleet advertising can boost brand recognition only if the chosen design is able to promptly convey the message behind the ad to its viewers. When people who’ve seen fleet-advertising are asked which ones caught their eyes, they always say – the unique brand name, colour, mascot, tagline, etc. Any crisp, clean, and attractive brand design can drive the amount of customer traffic.
- Use Limited Copy :
Good commercial vehicle signage needs only four or five elements –
- Prominent brand name and logo (strong brand implementation)
- Simple and memorable tagline (call to action)
- Website address
Bear in mind – your commercial vehicle’s wrap isn’t a blog section. Should the copy contain ten details that no one remembers or two memorable lines? Choosing the latter makes no sense!
- The Design Should be Unique :
As mentioned before, generic van graphic designs or templates that contain noisy backgrounds or stock photos are not very memorable. The wrap market is beleaguered with such designs. The ones creating impact are the designs with little or no clutter and prominent messages that stand out.
- Always Research :
Creating commercial vehicle signages is a creative process. But, without knowledge about the vehicle wrap industry, it’s impossible to know what types of brand logos perform well, what colours people expect, what types of messages work, etc. Plus, it’s also vital for local businesses to have a clear idea about the costs involved. Find out – How much does it usually cost to commercial wrap?
- Don’t rush the Design Process :
For commercial vehicle wrap designers, the client’s requests are the most important. If you start your design and don’t inform the designer of your specific design needs, you may end up receiving substandard work and invest in unnecessary and expensive redesign processes.
- Use Consistent Branding Across All Marketing Channels :
Vehicle advertising should be one of many tools in your overall marketing strategy. If target customers see the graphics, logos, and other branding details on your vehicle’s wrap in social media pages or on billboards, they’re likely to recognize your brand. Be it a bus, truck, or van if all vehicles feature the same high-quality commercial vehicle signage, it’s likelier to make a bigger impact on the target audience. The design consistency should be applied to all marketing channels and all fleet advertising efforts!
- It’s Okay to Sacrifice Extravagant Vehicle Graphics:
If your vehicle wrap’s design is over budget for you, there’s no shame in getting cheaper vehicle wraps. Usually, the more complex the design, the more expensive the printing and installation costs. Fleet advertising can be the most cost-effective tool to maximize brand visibility as long as you set clear priorities.
- Avoid Going Bald :
By bold, we mean big, bold, and superfluous designs. Most branded vehicles feature larger than life graphics, making it hard for newer brands to get noticed. Instead, create innovative designs and trust your target customer’s intelligence.
- Simple is always Better :
A high-quality commercial vehicle signage should be colourful and eye-catching. But that doesn’t mean crowding your vehicle’s wrap with countless images and design elements. It’s possible to create signages and marketing messages that are colourful, cheerful, and very simple to read and understand. Being simple with your design gives your target audience the opportunity to understand the marketing message in seconds. Making the most of this one second of attention or engagement by using simple marketing messages is key to boosting brand recognition.
Quality materials, expert production, and skilled installation can help you create impressive and distinguishable vehicle wraps. Keep these eleven fundamentals in mind before teaming up with a professional contractor!