BMW Group announces next step in electrification strategy

  • Flexible vehicle architecture to enable electrification of every
    model series
  • Fully electric MINI confirmed as MINI 3-door Hatch
  • Electric drivetrain Made in Germany, integrated into car in Oxford


Munich. Electrification is one of the central pillars
of the BMW Group’s corporate strategy NUMBER ONE > NEXT and the
company has announced that all brands and model series can be
electrified, with a full-electric or plug-in hybrid drivetrain being
offered in addition to the combustion engine option. Additional
electrified models will be brought to market in the coming years and
beyond 2020, the company’s next generation vehicle architecture will
be structured in order to enable new models also to be offered as a
full-electric vehicle.

The BMW Group announced today that the new battery-electric MINI
will be a variant of the brand’s core 3-door Hatch model. This fully
electric car will go into production in 2019, increasing the choice of
MINI powertrains to include petrol and diesel internal combustion
engines, a plug-in hybrid and a battery electric vehicle. The battery
electric MINI’s electric drivetrain will be built at the BMW Group’s
e-mobility centre at Plants Dingolfing and Landshut in Bavaria before
being integrated into the car at Plant Oxford, which is the main
production location for the MINI 3-door Hatch.

Oliver Zipse, BMW AG Management Board member for Production
said, “BMW Group Plants Dingolfing and Landshut play a leading role
within our global production network as the company’s global
competence centre for electric mobility. Our adaptable production
system is innovative and able to react rapidly to changing customer
demand. If required, we can increase production of electric drivetrain
motor components quickly and efficiently, in line with market developments.”

By 2025, the BMW Group expects electrified vehicles to account
for between 15-25% of sales. However, factors such as regulation,
incentives and charging infrastructure will play a major role in
determining the scale of electrification from market to market. In
order to react quickly and appropriately to customer demand, the BMW
Group has developed a uniquely flexible system across its global
production network. In the future, the BMW Group production system
will create structures that enable our production facilities to build
models with a combustion engine, plug-in hybrid or fully electric
drive train at the same time.

The BMW Group currently produces electrified models at ten
plants worldwide; since 2013, all the significant elements of the
electric drivetrain for these vehicles come from the company’s plants
in Dingolfing and Landshut. Dingolfing additionally builds the plug-in
hybrid versions of the BMW 5 Series and the BMW 7 Series and from
2021, it will build the BMW i NEXT. The BMW Group has invested a total
of more than 100 million euros in electro-mobility at the Dingolfing
site to date, with investment continuing as the BMW Group’s range of
electrified vehicles further expands.


Electrification of all brands and model series continues

The new, fully-electric MINI is one of a series of electrified models
to be launched by the BMW and MINI brands in the coming years. In
2018, the BMW i8 Roadster will become the newest member of the BMW i
family. The all-electric BMW X3 has been announced for 2020, and the
BMW iNEXT is due in 2021.

Today, the BMW Group offers the widest range of electrified
vehicles of any car manufacturer in the world, with nine models
already on the market. These range from the full-electric BMW i3 to
the company’s newest electrified model, the MINI Countryman Plug-in
Hybrid, which is produced by VDL Nedcar in the Netherlands. The
company has committed to selling 100,000 electrified vehicles in 2017
and will have a total of 200,000 electrified vehicles on the roads by
the end of the year.

The BMW Group has benefited from its early start on the road to
electrification. Indeed, the company’s pioneering, large scale
electric vehicle trial began world-wide in 2008 with the MINI E.
Learnings from this project played a crucial role in the subsequent
development of the BMW i3 and BMW i8, technology pioneers which
themselves informed the company’s current range of plug-in hybrid vehicles.

If you have any queries, please contact:

Corporate Communications

Graham Biggs, Corporate Communications Director

Tel: 07815 376867 Email: [email protected]

Manuel Sattig, Head of Communications, Plants Oxford, Swindon
& Hams Hall

Tel: 07815 371 247 Email: [email protected]

Media website:

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. As a global company, the BMW Group operates 31
production and assembly facilities in 14 countries and has a global
sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.






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