We’ve seen several ways so far of resurrecting a dormant car brand. There’s been the continuation build, like at Alvis, with period vehicles created from new-old-stock or parts created from original blueprints. We’ve seen brands wrap modern technology in historically-themed bodywork, as with the new Hispano-Suiza, or put that technology inside brand new bodywork said to channel the spirit of the original, as at Maybach or Bugatti. ü Called the Delage D12, CEO Laurent Tapie says it fulfills the dream of Adolphe Louis Delage, who campaigned a 2.0-liter V12 in the 1923 and 1924 Grand Prix seasons, supercharging the engine in 1925 and winning two races. Delage took the crown of World Champion of Car Builders in 1927 with the Type 15 S 8 and its supercharged 1.5-liter straight-eight, then returned to a V12 formula in 1938 in a car lost to fire before it could race.
The original Delage